Case Study: Finding the Underserved

Library Journal October, 2008

Keywords:
public libraries, demographics, tapestry, service areas
Categories:
Demographics-and-Planning Services
Description:

The heart of the public library mission is to provide service to the entire community and serve the underserved. Demographic analysis and market segmentation helps library directors allocate scarce resources to the right projects, matching collection development with community needs, and developing marketing and fundraising campaigns that resonate with the people the library is targeting.

Link:
http://www.libraryjournal.com/article/CA6602835.html