The use of GIS in Marketing

By Erevelles, S., Viswanathan, N., & Huntley, C.

Author Email
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Publication:
1998
Type:
Chapter
Journal
Great Ideas for Teaching Marketing
ISBN:
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Pages
Peer Reviewed
No
Educational Research
Yes
Description:

Great Ideas for Teaching Marketing: Editors: Hair, J., Lamb, C., McDaniel, C. Cincinnati: Southwestern College Publishing.