Trader Joe's Store: Siting One in Colorado

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GIS Level:
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Geographic Scale:
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Target Audience:
  • Higher Ed

What factors are important when expanding a chain into a new area? Examine these questions and others in this lesson that uses Trader Joe’s food store as an example. Note that this activity is fictitious and should only be used for educational purposes. However, it is grounded in reality: At the time of this writing, the company described in this document was planning to expand its market to include a store in Colorado. Furthermore, the considerations raised in this lesson are very real ones worked through on a daily basis by businesses worldwide. Uses Community Analyst software. Updated 19 Sep 2012.

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Trader Joe's already broken
Donovan Powers

No results for "Trader Joe's" can be located in Community Analyst.

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Trader Joe's still there
Joseph Kerski

That's strange ... Try it again because I just did and trader joes is indeed there and I can see them all on the map and in the table . --Joseph Kerski