Business Trade Area Market Analysis Lessons Set

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File Size:
54.1 MB
File Type:
GIS Level:
  • Intermediate
Geographic Scale:
  • Local
Target Audience:
  • Career-Workforce
  • Higher Ed

This set of 10 lessons, part of the Spatialabs catalog, is focused on core business analysis including trade area studies, site reporting, analyzing market patterns, and more. The lessons include: 1. Trade Area and Site Reporting: Mapping market patterns and screening potential sites 2. Basic Business Environment Analysis: Using thematic maps to find opportunities and threats 3. Advanced Business Environment Analysis: Identifying opportunities with advanced thematic mapping and data analysis 4. Trade Area Analysis and Site Selection without Customer Data (Part 1): Recommending a first store using spatial analysis of potential sites 5. Trade Area Analysis and Site Selection without Customer Data (Part 2): Defining and analyzing trade areas to select the best site 6. Customer Profiling with Enterprise Sales Data: Identifying distinctive customer characteristics 7. Site Selection with Enterprise Sales Data: Using customer data to select new sites. 8. Creating Sales Territories: Sales territory design and balancing 9. Customer Profiling: Understanding loyal customers to achieve market growth 10. Customer Segmentation: Targeting potential customers for sales growth Most use Business Analyst Online but some lessons use Business Desktop.

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