Retail Site Selection Identifying the optimal location for a business

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GIS Level:
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Greg Murphy is a dedicated runner and entrepreneur. He believes that current mobile device technology can be used to improve the training regimes of middle-aged runners taking up the sport to improve their wellness. Specifically, he believes that well-educated, techno-savvy runners in this category will be motivated to continue their running programs if they can be monitored closely with the technical devices that this group uses heavily. Keywords: marketing; business GIS; business; environmental scanning; market area analysis; geodemographics; demographic

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