Finding Market Opportunities Understanding the market environment spatially using desktop analysis tools

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File Size:
3.37 MB
File Type:
GIS Level:
  • Beginning
Geographic Scale:
  • Any-All
Target Audience:
  • Higher Ed

This SpatiaLAB is designed to serve as a guideline for an independent student project in which you will perform an environmental scanning analysis for an actual client organization. You will develop a profile of the organization and its objectives as well as an understanding of what environmental factors create threats and opportunities for it. You will then use business geographic information system (GIS) software to analyze the spatial distribution of those factors within the organization's market area. Keywords: business, business GIS, marketing, market area, trade area, environmental scanning, opportunity analysis, trade area analysis, geodemographics

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