Customer Profiling Understanding customers to identify penetration and expansion opportunities

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GIS Level:
  • Beginning
Geographic Scale:
  • Any-All
Target Audience:
  • Higher Ed
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Description:

This SpatiaLAB is designed to serve as a guideline for an independent student project in which you will perform customer profiling and segmentation analysis for an actual client organization. In it, you will use business geographic information system (GIS) software to develop a profile of the organization and its objectives, geocode and profile the organization's customers, and use the profiles to develop penetration and market expansion growth strategies. Keywords: marketing, business GIS, business, customer profiling, segmentation, market penetration, market expansion, geodemographics, demographic, market analytics

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