Business Trade Area Market Analysis Lessons Set

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File Size:
54.1 MB
File Type:
ZIP
GIS Level:
  • Intermediate
Geographic Scale:
  • Local
Target Audience:
  • Career-Workforce
  • Higher Ed
Location:
http://edcommunity.esri.com
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Description:

This set of 10 lessons, part of the Spatialabs catalog, is focused on core business analysis including trade area studies, site reporting, analyzing market patterns, and more. The lessons include: 1. Trade Area and Site Reporting: Mapping market patterns and screening potential sites 2. Basic Business Environment Analysis: Using thematic maps to find opportunities and threats 3. Advanced Business Environment Analysis: Identifying opportunities with advanced thematic mapping and data analysis 4. Trade Area Analysis and Site Selection without Customer Data (Part 1): Recommending a first store using spatial analysis of potential sites 5. Trade Area Analysis and Site Selection without Customer Data (Part 2): Defining and analyzing trade areas to select the best site 6. Customer Profiling with Enterprise Sales Data: Identifying distinctive customer characteristics 7. Site Selection with Enterprise Sales Data: Using customer data to select new sites. 8. Creating Sales Territories: Sales territory design and balancing 9. Customer Profiling: Understanding loyal customers to achieve market growth 10. Customer Segmentation: Targeting potential customers for sales growth Most use Business Analyst Online but some lessons use Business Desktop.

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