Assessing Global Markets Identifying international market opportunities

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Microlending has become well established as a successful economic development strategy in emerging markets. The technique involves making relatively small, unsecured personal loans to low-income entrepreneurs to develop business models that benefit local communities. By providing products and services adapted to local markets, borrowers are able to establish profitable businesses on a relatively small scale, which they can then expand to larger opportunities. Keywords: marketing, business GIS, business, global marketing, international marketing, international market assessment, market selection, country market evaluation

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